Organizational Mission - A Guiding Star Toward Organizational Success

Anyone who wanders on the unfamiliar ground can spot the North Star in the night sky, which will not fail to determine the sides of the Earth necessary for deciding which way to go towards the desired goal. That star represents a constant and a guide that can always be relied on.

Sooner or later, organizations find themselves in the unknown terrain of failure in business, which is natural. Also, it is not rare that success represents unfamiliar terrain. That causes the organization's members, worried or excited, to find themselves at the same table with the questions: "What is the next step to overcome the failure? How can we exploit success?". In meetings, it is not uncommon for people on the same team to disagree. A link that is often unknown or overlooked and which should connect people and inspire is the mission.

The mission is not something abstract, not an implied document that resides in a drawer, and not a fashion statement in the organization's presentation.

The mission represents the organization's purpose and answers the questions of what good the organization can provide to the environment, users, and people working in the organization. Also, it provides a guide common to people when there is doubt about which direction the organization should move. It is the result of the synergy of ideas of people who have created a creative tension that inspires and fuels the desire for success.

If the organization can achieve its mission, it means that organization realizes the purpose of existence and fulfills the defined strategies and goals.