I Reject 90% of Candidates.
The 10% I Send? They Scale DTC Brands.
Battle-tested global talent for DTC brands scaling $500K–$3M+/month. From an insider, not an outsider.
“If you’re scaling a DTC brand, you’ve probably made at least one hire that looked perfect on paper but couldn’t deliver.”
The “Head of Growth” who was really just a media buyer with an inflated title. The “Creative Director” who couldn’t produce a single VSL that converted.
Every bad hire costs $50–100K+ in lost revenue and momentum you can’t get back.
Most recruiters make this worse. They don’t understand DTC. They can’t tell the difference between someone who “managed” Facebook Ads and someone who actually owned a P&L and scaled spend from $50K to $500K/month.
I can. Because I’m not just a recruiter — I’m currently the Head of Talent for a US DTC brand.
The Battle Test
Most candidates don’t survive. That’s the point.
Discovery Call
Learn the actual business problem, not just the job title.
Global Sourcing
Activate worldwide network: North America, Asia, South Africa, Philippines, LatAm, Eastern Europe.
Application Scorecard
10 minScored application with instant B-player disqualifiers.
Strategic Interview
45 minDeep-dive into past performance, decision-making, methodology.
Battle Test
2-4 hoursReal-world scenario based on YOUR business. Most candidates don't survive.
Reference Verification
Every claim verified. "Scaled to $2M/month"? We call and confirm.
Shortlist Delivery
2-4 candidates with detailed evaluation reports. You know exactly what you're getting.
US DTC Brand, Health & Wellness Space
When I started, the CEO was doing everything himself. Sales, marketing, operations, customer service. Here’s what happened after I stepped in:
- EA / Second-in-Command — CEO went from 14-hour days to strategic work only
- COO — Systematized operations, built SOPs, enabled new product line launch
- Currently filling — Creative Director, Copywriter, Shopify Designer, Video Editor
What I Offer
Positions I Fill
Media Buyers
Proven ROAS at scale, P&L ownership, not button-pushers
Creative Directors / UGC Strategists
Direct response creative that converts, not just "pretty" work
Head of Growth / CMO
Full-funnel ownership, scaling methodology, team leadership
CRO Specialists
Data-driven optimization, not guesswork
EA / Operations
Second-in-command material, not task-takers
Copywriters
Direct response, VSLs, advertorials — not blog posts
Video Editors / VSL Creators
Direct response video, UGC, performance creatives that drive ROAS
Shopify Store Designers / Page Builders
Conversion-optimized landing pages, product pages, GemPages/Replo builds
Funnel Builders
Sales funnels, checkout optimization, CheckoutChamp/ClickFunnels/Heyflow
Investment
Contingent
15-20% annual salary
Single hires, standard roles
Pay only when you hire. Zero risk.
Retained Search
Upfront partial payment + success fee
Executive / hard-to-fill
Dedicated priority search.
RPO
Monthly retainer
Building a team (3+ hires)
Fractional Head of Talent.
Ready to Stop Hiring B-Players?
15 minutes. No pitch, no pressure. If I can help, I’ll tell you how. If I can’t, I’ll tell you that too.